Archive for online marketing

Selling Handmade Jewelry Handmade Bracelets Handmade Earrings to Make Money

August 15, 2009 at 11:15 am · Filed under handcrafted jewelry, handmade bracelets, handmade earrings, handmade jewelry, handmade jewelry business, home-based business, online marketing, small business, unique jewelry, wholesale fashion jewelry, wholesale jewelry ·Tagged , , , , ,

Handmade Bracelets, Handcrafted Jewelry, Cat Jewelry Bracelets

Handmade Bracelets, Handcrafted Jewelry, Cat Jewelry Bracelets

There are so many ways to sell Copper Reflections handcrafted artisan jewelry with a good profit as the jewelry looks more expensive than they actually cost. Selling these unique jewelry pieces at craft shows, art and craft fairs could be one of the ways to sell. Tony, his wife and brother were selling their handmade jewelry at craft shows when they first started their business 1985 and they were very successful. Their handmade jewelry creations have been tested at trade shows for a very long time and they all sell well. Doing craft shows had been a great learning experience for them to know what retail jewelry customers are looking for. Their handmade unique gifts and jewelry could be one of the best crafts to sell at art festivals, craft shows, trunk shows and home parties.

Many people have been selling Copper Reflections wholesale jewelry at their retail gift shops, gift stores, trading posts. Especially the gift stores that focus on more unique handcrafted jewelry and handmade gifts have done very well. These store owners also put Copper Reflections jewelry and gifts in their websites or sell at Artfire, Etsy or E-bay. Some of the customers sell through their catalogue mail order business as well as retailing at their craft stores.

Some of Copper Reflections wholesale jewelry customers sell these beautiful artisan crafted jewelry pieces at pow-wows. There are so many good pow-wows organized by the Native American communities that you can sell Native American jewelry and Native American Indian themed handmade gifts. Copper Reflections has many unique jewelry and unique gifts with Native Indian designs that many customers have sold very well.

Copper Reflections always made their wholesale jewelry and gift customers happy with their quality of their unique jewelry, prices and the friendly customer services. Most of their customers became their friends as they have been working together for a long time. This is what one of  Copper Reflections customers said, “We have carried Tony’s items for years and even though we are a very small town and thought that we’d saturated the market with his items years ago, we still find they’re very popular. I think that’s a great testament to Tony’s creativity! Thanks, Hazel”

At Copper Reflections, with our jewelry designs and our artisan handcrafted jewelry, we have been aware of the importance of high quality, reasonable wholesale jewelry prices and the most unique jewelry. You would know that when all these conditions are realized in real life the business becomes success. This, of course, goes for all kinds of business, not only handmade jewelry, handcrafted jewelry, artisan handmade jewelry business. They should always give the exclusive rights to our wholesale jewelry customers for especially small town gift shops. This has always worked well for us, as handmade jewelry suppliers as well as the gift store owners.

Copper Reflections is your best source when it comes to handmade jewelry, bracelets and earrings. Copper Reflections artisans have specialized in handmade jewelry, handcrafted jewelry, unique jewelry and wholesale jewelry since 1985. Vast selections of handmade bracelets, handmade earrings, unique rings, handcrafted necklaces, lockets, brooches.

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Handmade Jewelry Online Advertising

March 4, 2009 at 10:52 am · Filed under fashion jewelry, handcrafted jewelry, handmade bracelets, handmade earrings, handmade jewelry, handmade jewelry business, online marketing, small business, unique jewelry, wholesale fashion jewelry, wholesale jewelry ·Tagged , , , , , , , , ,

Handcrafted Jewelry-Handmade Bracelets-Butterfly Jewelry

Handcrafted Jewelry-Handmade Bracelets-Butterfly Jewelry

The internet provides everyone with many opportunities for online advertising their handmade jewelry. Taking advantage of all the opportunities is very time consuming; blogging, article submission, press releases, social networking, directories, lens, the list is almost endless. Handmade jewelry retailers and handmade jewelry wholesalers need to focus on branding and advertising in the right places. There are only so many hours in the day so you have to reach your target market and make sure they respond. You have only one chance to make a first impression, how do you ensure it is a good one?

Every handmade jewelry artist needs a well optimized website. Research your target market and find the right keywords for your products. Use your keywords properly within your content to get good search engine rankings. Pay close attention to meta-tags; create title and description tags that will let search engines know what your webpage is about, but even more important is to tell your customers (or prospective customers) why they should visit your webpage. Don’t forget to use your keywords in the image alt attributes to let the search engines know what the picture is about.

Your website should reflect your personality and your creativity. You are the one who knows your handmade jewelry the best. People want to connect with the artist, feel comfortable and relaxed. High pressure flash may work for some but generally to be avoided. Show your work, tell your story and let your handcrafted jewelry do the rest!

Your website should be well organized with easy navigation. Every link is a good place for keywords and another chance to get into the search engine rankings. Search engines are your best friend and will send more targeted visitors to your handmade jewelry website than anything else.

Use blogs, press releases and article submissions to get backlinks as well as drive targeted traffic to your website. The more people that see your handmade jewelry the more likely they are to buy your handcrafted jewelry. The more often they see your name and your work, then they may refer other people to your sight giving you added exposure to your target audience.

Social networking is another great way to get your name out there. Although it can be very time consuming, bookmarking sites and social sites add to your handmade jewelry advertising. The more active you are on the sites the more chances of connecting with the right people and even coming up in the search engines. Personally speaking, it’s better to focus on one or two sites than trying to be on everything. See what your response is and if it’s not working try something else until you find something that fits your personal style.

Just like making handmade jewelry, it’s alot of trial and experimentation that in the end will yield the results that you want. The amount of time that all these things require is at times a little frightening. Focus is key to bring your handmade jewelry website into view. The online handcrafted jewelry marketplace is forever changing and you will constantly need to update and re-focus your efforts. All your efforts will be rewarded in time, enjoy the journey!

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Handmade Jewelry Photography Tips

November 3, 2008 at 12:17 pm · Filed under fashion jewelry, handcrafted jewelry, handmade bracelets, handmade jewelry, handmade jewelry business, home-based business, online marketing, small business, unique jewelry, wholesale jewelry ·Tagged , , , , , , , , ,

Handmade Jewelry-Handmade Earrings-Animal Jewelry
Handmade Jewelry-Handmade Earrings-Animal Jewelry

I personally think that taking good photos is more difficult than making our handmade jewelry! Everything has to be perfect to do justice to your handcrafted artisan jewelry. A picture is worth a thousand words if you’re a writer; a picture is priceless if you are trying to market your jewelry and unique gifts online!

Handmade jewelry photography is too important to leave to chance. Waiting for the sun to be exactly right is okay if you don’t have anything better to do but time is money and both are in short supply! Actually most of our pictures have been taken in the wee hours of the morning, once you get everything right it’s like you just can’t stop! If you are serious about taking great pictures you need a studio set-up. It’s not difficult and not too expensive considering the online marketing advantages.

We made our own light tent by making a cube and covering it with white rip-stop nylon fabric, cost about $20 to make. Let me know if you need instructions. We use  three 5200′K spotlights (daylight) about $35 each. We use studio stands (kinda costly) but swing arm lamps work too, just less adjustable. We bought a professional digital camera with a great macro lens, it hooks up directly to the computer and you just press enter so no shaky out of focus shots. The photos come up on the monitor so you can adjust the coloring, etc. You just set up the first item getting it just right, then replace it with the next item so photo shoots go quickly. Touch ups are at a minimum if the photos are taken well. There will always be those really shiny pieces that when zoomed in at 5000 times the actual size you will see yourself taking the picture. Smudging tools work well in those cases!

Take your time to learn about your camera and all the features, it will make your life much easier. Experiment with background colors but we have found that nothing shows our handmade jewelry as well as a white background. Make sure your designs stand out emphasizing the unique features of each piece. It is all about experimenting and finding the perfect settings for each photograph.

This maybe is extreme for someone just starting out but we have been making handcrafted jewelry and unique gifts for over 23 years and we have over 3,000 items! Photos are extremely important especially when marketing online and well worth the investment.

If you have any special tips or tricks that help to take great photos, I’d love to hear from you! We all need all the help we can get!

Best of Luck to everyone in their handmade jewelry business, Jenn

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