Search engine optimization is essential for handmade jewelry internet marketing. The handcrafted jewelry and wholesale jewelry business benefit from good SEO.
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Best Methods to Promote Handmade Jewelry Websites
Handcrafted Jewelry, Handmade Bracelets, Horse Jewelry Bracelet
Handmade jewelry internet marketing is like any other kind of marketing. You are trying to reach a niche market so you must plan accordingly. You have to start by identifying your target market and the keywords they use to find your products. You have to learn what your customers are looking for in order to develop content that your target niche will respond to and take action.
In order to identify your target market start with what you already know about your customers. Some people talk about geo-targeting, demographics and value proposition. What these big words boil down to is know who buys your products, where they buy your products, when they buy your products and why they buy your products. Google webmaster tools are great for analyzing your target keywords but you are the one who knows your products and customers the best. When selling handmade jewelry participating at craft shows is one of the best ways to reach that niche market. When marketing online finding handmade craft sites would then be the natural choice as they cater to the same niche market.
How you want to be perceived by your target market will define your approach. Identify what your customers want and write your website content to fill that need. There are important principles of traffic generation you need to understand in order to be successful at bringing visitors into your website. Those visitors need to be targeted to your niche and the search engine organic searches are generally your best source of targeted visitors.
Search engine optimization is the best strategy to rank higher in the search engines organic searches. Your website needs content that appeals to your customers while at the same time gives the search engines information about your website. Essentially you are trading your time for traffic. Creating good content, links and backlinks are great SEO and can generate traffic directly through visitor clicks. These methods take a lot of time and effort but are well worth your time.
Make sure to have great content and start asking related sites for links. A good way to get reciprocal links is to contact the webmaster of related sites. A friendly email saying that you think their website would be beneficial to your website visitors and perhaps their visitors would find your website information useful. Let them know that you will leave their link even if they don’t link back to you is a nice gesture that might get your link request more attention. These links will increase your traffic as well as getting the search engines to visit your site more often with the added benefit of ranking higher in the organic searches.
Backlinks are generated by submitting your sites to relevant directories, being involved in social networking, submitting articles, participating in forums and leaving comments at relevant websites. It is very important that your keyword or keyword phrase is hyperlinked in these backlinks. The more targeted links pointing back to you are like votes for your website. The more votes the higher you rank in the organic searches.
Most of all do not get discouraged when you do not get results overnight. There is no magic spell to website promotion just hard work. Whether you make handmade jewelry, wholesale jewelry or offer a service you will need to optimize your website for your niche market in order to get targeted traffic.
This is an original article by Jennifer Hisir of Handmade Jewelry by Copper Reflections.
Handmade Jewelry Internet Marketing Tips for Success
Handcrafted Jewelry, Handmade Earrings, Dragonfly Jewelry, Unique Earrings
Handmade jewelry or wholesale jewelry internet marketing does not have to be difficult. There are lots of free blog platforms out there. I prefer the WordPress.com, mostly because it’s easy and has lots of plug-ins to do all the SEO work for you. There are many free blogs so check around for the best match for you. Once you are up and running you can invest more into the site but we are trying to save some money and do it all for free. Another great thing about these blogging platforms is they come up well in the search engines because they are authority sites. All your posts about handmade earrings and handmade bracelets will come up in the searches under those tags or categories.
The web is filled with great information and you can never have too much information. Every time you see something new do a search until you understand what it means. SEO is the most important part of getting good search engine rankings. Make sure to have meta title, description and keywords tags. Don’t forget image alt attributes as well. Do your keyword research and write it into your content. WordPress has lots of free plugins that take the guesswork out of optimization.
Off-site SEO factors means links to your site. This is probably the hardest and most time consuming because you need to get related sites to link to you. Make sure your site is ready and has good content that other sites will want to link to. Stick with it and bit by bit links will come. Check other related sites link pages to get more links. Make sure you have your target keywords hyper-linked in your link information. Not only do you need back-links but they have to be specific for your keywords from related sites and authority sites.
To get noticed you will need to join and participate in social networking sites, submit articles, write press releases and get listed in as many related directories as possible. Participating in handmade jewelry forums and joining handcrafted jewelry groups will add to the number of links coming to your site.
Do all these things, then continue to read and update your site as you go. Your handmade jewelry website is a continuing process always needing to be tweaked and changed. Search engines like to see change so make sure they have the latest edition of your sitemap. Check your statistics to see what is working and what is not.
Everything takes time so try not to get frustrated when things do not happen overnight. Time is an important factor but rankings can be achieved fairly quickly if you work smartly. Patience is a necessary virtue in wholesale jewelry and handmade jewelry online marketing.
If you make handmade jewelry, sell wholesale jewelry or have a retail store that sells handcrafted artisan jewelry you need to be online! With millions of handmade jewelry websites how do you get your product seen online? It’s not going to be easy and it takes a lot of hard work, not to mention time. If you do it yourself it will take time, effort and a lot of reading, but it will be well worth it and its kind of fun. Even though the competition is fierce, there is still room at the top if you want to play the internet marketing game. Good luck to you in all your handmade jewelry and wholesale jewelry online marketing efforts!
Selling Handmade Jewelry Handmade Bracelets Handmade Earrings to Make Money
Handmade Bracelets, Handcrafted Jewelry, Cat Jewelry Bracelets
There are so many ways to sell Copper Reflections handcrafted artisan jewelry with a good profit as the jewelry looks more expensive than they actually cost. Selling these unique jewelry pieces at craft shows, art and craft fairs could be one of the ways to sell. Tony, his wife and brother were selling their handmade jewelry at craft shows when they first started their business 1985 and they were very successful. Their handmade jewelry creations have been tested at trade shows for a very long time and they all sell well. Doing craft shows had been a great learning experience for them to know what retail jewelry customers are looking for. Their handmade unique gifts and jewelry could be one of the best crafts to sell at art festivals, craft shows, trunk shows and home parties.
Many people have been selling Copper Reflections wholesale jewelry at their retail gift shops, gift stores, trading posts. Especially the gift stores that focus on more unique handcrafted jewelry and handmade gifts have done very well. These store owners also put Copper Reflections jewelry and gifts in their websites or sell at Artfire, Etsy or E-bay. Some of the customers sell through their catalogue mail order business as well as retailing at their craft stores.
Some of Copper Reflections wholesale jewelry customers sell these beautiful artisan crafted jewelry pieces at pow-wows. There are so many good pow-wows organized by the Native American communities that you can sell Native American jewelry and Native American Indian themed handmade gifts. Copper Reflections has many unique jewelry and unique gifts with Native Indian designs that many customers have sold very well.
Copper Reflections always made their wholesale jewelry and gift customers happy with their quality of their unique jewelry, prices and the friendly customer services. Most of their customers became their friends as they have been working together for a long time. This is what one of Copper Reflections customers said, “We have carried Tony’s items for years and even though we are a very small town and thought that we’d saturated the market with his items years ago, we still find they’re very popular. I think that’s a great testament to Tony’s creativity! Thanks, Hazel”
At Copper Reflections, with our jewelry designs and our artisan handcrafted jewelry, we have been aware of the importance of high quality, reasonable wholesale jewelry prices and the most unique jewelry. You would know that when all these conditions are realized in real life the business becomes success. This, of course, goes for all kinds of business, not only handmade jewelry, handcrafted jewelry, artisan handmade jewelry business. They should always give the exclusive rights to our wholesale jewelry customers for especially small town gift shops. This has always worked well for us, as handmade jewelry suppliers as well as the gift store owners.
Copper Reflections is your best source when it comes to handmade jewelry, bracelets and earrings. Copper Reflections artisans have specialized in handmade jewelry, handcrafted jewelry, unique jewelry and wholesale jewelry since 1985. Vast selections of handmade bracelets, handmade earrings, unique rings, handcrafted necklaces, lockets, brooches.
Handmade Jewelry Online Advertising
Handcrafted Jewelry-Handmade Bracelets-Butterfly Jewelry
The internet provides everyone with many opportunities for online advertising their handmade jewelry. Taking advantage of all the opportunities is very time consuming; blogging, article submission, press releases, social networking, directories, lens, the list is almost endless. Handmade jewelry retailers and handmade jewelry wholesalers need to focus on branding and advertising in the right places. There are only so many hours in the day so you have to reach your target market and make sure they respond. You have only one chance to make a first impression, how do you ensure it is a good one?
Every handmade jewelry artist needs a well optimized website. Research your target market and find the right keywords for your products. Use your keywords properly within your content to get good search engine rankings. Pay close attention to meta-tags; create title and description tags that will let search engines know what your webpage is about, but even more important is to tell your customers (or prospective customers) why they should visit your webpage. Don’t forget to use your keywords in the image alt attributes to let the search engines know what the picture is about.
Your website should reflect your personality and your creativity. You are the one who knows your handmade jewelry the best. People want to connect with the artist, feel comfortable and relaxed. High pressure flash may work for some but generally to be avoided. Show your work, tell your story and let your handcrafted jewelry do the rest!
Your website should be well organized with easy navigation. Every link is a good place for keywords and another chance to get into the search engine rankings. Search engines are your best friend and will send more targeted visitors to your handmade jewelry website than anything else.
Use blogs, press releases and article submissions to get backlinks as well as drive targeted traffic to your website. The more people that see your handmade jewelry the more likely they are to buy your handcrafted jewelry. The more often they see your name and your work, then they may refer other people to your sight giving you added exposure to your target audience.
Social networking is another great way to get your name out there. Although it can be very time consuming, bookmarking sites and social sites add to your handmade jewelry advertising. The more active you are on the sites the more chances of connecting with the right people and even coming up in the search engines. Personally speaking, it’s better to focus on one or two sites than trying to be on everything. See what your response is and if it’s not working try something else until you find something that fits your personal style.
Just like making handmade jewelry, it’s alot of trial and experimentation that in the end will yield the results that you want. The amount of time that all these things require is at times a little frightening. Focus is key to bring your handmade jewelry website into view. The online handcrafted jewelry marketplace is forever changing and you will constantly need to update and re-focus your efforts. All your efforts will be rewarded in time, enjoy the journey!
Handmade Jewelry Photography Tips
- Handmade Jewelry-Handmade Earrings-Animal Jewelry
I personally think that taking good photos is more difficult than making our handmade jewelry! Everything has to be perfect to do justice to your handcrafted artisan jewelry. A picture is worth a thousand words if you’re a writer; a picture is priceless if you are trying to market your jewelry and unique gifts online!
Handmade jewelry photography is too important to leave to chance. Waiting for the sun to be exactly right is okay if you don’t have anything better to do but time is money and both are in short supply! Actually most of our pictures have been taken in the wee hours of the morning, once you get everything right it’s like you just can’t stop! If you are serious about taking great pictures you need a studio set-up. It’s not difficult and not too expensive considering the online marketing advantages.
We made our own light tent by making a cube and covering it with white rip-stop nylon fabric, cost about $20 to make. Let me know if you need instructions. We use three 5200′K spotlights (daylight) about $35 each. We use studio stands (kinda costly) but swing arm lamps work too, just less adjustable. We bought a professional digital camera with a great macro lens, it hooks up directly to the computer and you just press enter so no shaky out of focus shots. The photos come up on the monitor so you can adjust the coloring, etc. You just set up the first item getting it just right, then replace it with the next item so photo shoots go quickly. Touch ups are at a minimum if the photos are taken well. There will always be those really shiny pieces that when zoomed in at 5000 times the actual size you will see yourself taking the picture. Smudging tools work well in those cases!
Take your time to learn about your camera and all the features, it will make your life much easier. Experiment with background colors but we have found that nothing shows our handmade jewelry as well as a white background. Make sure your designs stand out emphasizing the unique features of each piece. It is all about experimenting and finding the perfect settings for each photograph.
This maybe is extreme for someone just starting out but we have been making handcrafted jewelry and unique gifts for over 23 years and we have over 3,000 items! Photos are extremely important especially when marketing online and well worth the investment.
If you have any special tips or tricks that help to take great photos, I’d love to hear from you! We all need all the help we can get!
Best of Luck to everyone in their handmade jewelry business, Jenn
